Patrick McElhiney has the knowledge and experience of editing high-definition video for advertising and social media purposes, including overlays, and he is currently studying video processors that have the ability to interact with Artificial Intelligence, for abilities such as facial recognition, 3d model creation from video, and other analytical calculations of video files. Simple editing is second nature - Patrick has created DVDs and Blu-ray discs for clients including advertising and event video feeds. He's familiar with both the PC and the Mac platforms for editing, such as Final Cut Pro, Adobe After Effects, and Adobe Premier. He also knows how to do all the simple stuff, like screen captures, multi-format encoding, subtitles, and virtually everything else. Patrick doesn't just study Marketing - he manages it, in every form of art that he can possibly get his hands on.