A way to upgrade the security of the chip feature at the checkout stand would be to implement a public and private system that shares information about facial recognition with private industry closed circuit TV systems, for verifying the identity of the account holder with the financial institution that issued the card. This would virtually eliminate all fraud in the retail sector, for those purchases that are made in a store. The technology could also be adapted to require a video feed with a special type of video camera that verifies the location of the consumer at their computer based on GPS data, and then sends the video to be verified in real time by the financial institution, so that this would eliminate almost all possibilities of financial fraud with regards to online sales, or other sales placed over the phone or through the Internet.