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MCE123 - Technology Development

Already Known Customer Marketing Impression Saver

This invention pertains to computer code that would apply to Internet ads, that would allow an advertiser to check and see if you have a cookie for the customer’s website, to determine if you are a customer or not. If you are an existing customer of the website, the advertisement system would be able to not advertise to you, saving impressions for new potential customers, rather than flooding customers that have already made purchases from that company. The technology could be as specific as looking up the customer, based on the cookie, from the advertiser, using the advertisement website’s Customer Relationship Management (CRM) system, to determine if the customer is still looking to buy something from the advertisement’s website, or if the customer has already purchased what they were looking at before. The prevents the advertisements from flooding customers that have already made their purchase. There is even the possibility that flooding an existing customer with too many advertisements could lose the account all together, so this technology is a must for large companies.

Intellectual Property Rights Management

MCE123SM Intellectual Property Development

MCE123SM invents original concepts for new high-tech technologies in our Technology Development department that can be purchased by other organizations to develop into physical products. Before you invest any time or money into refining or producing any invention that is in relation to anything you view on our website, please consult with our Legal Department. You must purchase all intellectual property relating to a technology concept before you begin work on any of our products. Failure to do so will result in Intellectual Property Theft lawsuits and cases to compensate our company for intellectual and monetary damages that we have incurred due to any third party developing any of our products.

This Intellectual Property is owned by MCE123SM Technology Development. By viewing this Intellectual Property, you agree to the rights of the IP holder established under the Intellectual Property Rights Management agreement. To use the Intellectual Property, you must first obtain an Intellectual Property license, and you must pay royalties for each product that is produced using the Intellectual Property license.


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