Marketing Services

Search Engine Optimization (SEO) Services

We offer comprehensive Search Engine Optimization (SEO) services to improve the rank of your website’s pages in Yahoo!, Bing, and Google search results. Below is a list of changes we may make to your site’s pages and settings to optimize its rank in the major search engines:

 

General Search Engine Optimization (SEO) Factors:

·         Inbound and Outbound links (quality, quantity, and diversity) – search engines determine the quality, popularity, or status of a website by the number of inbound and outbound links. An example of this is Google’s PageRank, with ratings from 0 to 10; 10 being the best PageRank and very rare to achieve. Diversity means links come from a variety of sites, not just one type.

·         Inbound link anchor text and relevant text surrounding the link – search engines pick up on your keywords included in inbound link anchor text and the text surrounding the link on a 3rd party website. This can improve your PageRank on Google, and your ranking on Yahoo! and Bing.

·         Site authority – this Search Engine Optimization (SEO) metric may include inbound links, age of the domain name, and other factors listed below. An example of a web site with general authority is Wikipedia. The site authority determines the relevance of the site’s content to specific text keywords.

·         HTML page titles – this is one of the most important Search Engine Optimization (SEO) factor in the ranking of a website’s pages. Optimization includes changing the HTML page title to include relevant keywords to the site.

·         Visible HTML text on each page – this Search Engine Optimization (SEO) metric is called keyword density, or the number of times the relevant keywords appear in the visible HTML text on each page while making sense within the realm of quality writing. We do not include relevant keywords multiple times simply to improve page rank – this practice must make sense to the reader, rather than inserting keywords in illegible text on the pages. IMPORTANT: Your site could be penalized or banned for spamming the search engine robots with keywords that do not make literary sense to the reader. We do not do this, but other SEO services that cost $100-$200 do, and you get poor results with the search engines as a result of this. The search engine robots are very intelligent, and can detect this type of spamming.

·         Age of the domain name – this Search Engine Optimization (SEO) metric is determined by the amount of time the domain name has been registered and the site has been accessible on the Internet. Newer sites can rank high in the search engines if the content is good.

·         Length of registration of domain – this Search Engine Optimization (SEO) metric determines the amount of time the domain is registered for in the future. Domain names that are registered for multiple years instead of one year rank higher in the search results.

·         Primacy / Original Source (being the primary source/original publisher of content) – this Search Engine Optimization (SEO) metric compares your site’s content to 3rd party websites to determine if the content is original.

·         Freshness (publishing new or updated content) – this Search Engine Optimization (SEO) metric determines how new the content is on the website, and whether it has been updated or not. New and updated content receives a higher rank in search results.

·         Web site’s speed (change hosting services to improve loading speed) – this Search Engine Optimization (SEO) metric determines how fast your site loads. A higher site speed ranks better in search engine results.

·         Less important factors (such as META description and keyword tags, keywords in your URL, image ALT tags, page click-through rate or bounce rate) – these Search Engine Optimization (SEO) factors are less important, but play an important role in your web site’s rank in the search engines.

 

Local Search Engine Optimization (SEO) Factors:

·         Organization has Local listings:

o   Google Places – www.google.com/business/placesforbusiness/

o   Yahoo! Local – local.yahoo.com

o   Bing Local Listings – www.bingplaces.com

o   Foursquare – www.foursquare.com

o   Yelp – www.yelp.com

o   Super Pages – www.superpages.com

o   Manta – www.manta.com

o   Yellow Pages – www.yellowpages.com

o   Washington Post Yellow Pages – yellowpages.washingtonpost.com

o   Yellow Book – www.yellowbook.com

o   Decidio – www.decidio.com

o   Better Business Bureau – www.bbb.com

o   Hot Frog – www.hotfrog.com

o   Fixr – www.fixr.com

o   .tel – yourdomainname.tel

·         Organization’s address in Local listing matches a user’s search query

·         Organization has a local phone number

·         Organization’s website has local address and phone number listed

·         Listing title and description contain relevant Search Engine Optimization (SEO) keywords

·         Listing categories contain relevant Search Engine Optimization (SEO) keywords

·         Organization is listed in 3rd party directory sites and Yellow Pages

·         Images are geo-tagged and contain captions associated with the organization’s name

·         Local listing has been claimed by organization’s owner or Executive Director and has been filled out completely including photos

 

Shopping Search Engine Optimization (SEO) Factors:

·         Business’s website sends a shopping feed to search engines

·         Product names and descriptions include relevant Search Engine Optimization (SEO) keywords in feed and on each page

·         Online store has good ratings with merchants and other influential sites

·         Website has good General Search Engine Optimization (SEO) Factors listed previously

 

Image Search Engine Optimization (SEO) Factors:

·         Search engines can access images (not blocked by robots.txt or .htaccess)

·         Relevant Search Engine Optimization (SEO) keywords are contained in image filenames, captions, and other text on the surrounding page

·         Website has good General Search Engine Optimization (SEO) Factors listed previously

 

Video Search Engine Optimization (SEO) Factors:

·         Website’s videos are listed in XML video sitemap or MRSS feed

·         Website’s page’s title and description match video’s title and description in video sitemap

·         Each video is displayed on a separate URL

·         Page that video is displayed is optimized with relevant Search Engine Optimization (SEO) keywords

·         Website has good General Search Engine Optimization (SEO) Factors listed previously

 

Real Time Search Engine Optimization (SEO) Factors:

·         Website’s content is published in tweets, news, blog posts, or social media posts.

·         Each post contains relevant Search Engine Optimization (SEO) keywords

·         The post is recent

·         The author of the post has a large number of followers

 

News Search Engine Optimization (SEO) Factors:

·         The website has been authorized as a news provider (requires submission and editorial review)

o   Associated Press archiveswww.newsvine.com

o   Diggwww.digg.com

·         The news article is a primary source (measured by originality and citations from other sources)

·         The news article is current with news events

·         The news article arises from a news story situated in the geographical location of the news provider

·         Relevant Search Engine Optimization (SEO) keywords are included in the HTML title and text of the news article

·         Website has good General Search Engine Optimization (SEO) Factors listed previously


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